SONNET by Sarah Poland is REBRANDING. JD Sports have objected to the use of the word sonnet. They have an inhouse brand named Sonneti. Sonneti means sleep in Italian. SONNET an English word, is obviously a 14 line poem. They are completely different words - different languages, different meanings. Through the use of the word sonnet, I had wanted to imbue many things, including the poetry of growing and foraging for plants which produce beautiful colours of shimmering non-toxic dyes, to dyeing the cloth and making sustainable and ethical garments, all made in the UK. SONNET by Sarah Poland would embody slow fashion at it's best. Sonneti is a fast fashion sportswear brand who use virgin plastics (polyester). Sonneti has nothing to do with sleepwear and btw, there are no safe non-toxic dyes for polyester. There are no similarities between our brands or our ideas. We both make clothes - that is where the similarity ends. However they are a large faceless company with large investment and have set out a list of restrictions to which I refuse to adhere. I had wanted to keep my artist and my fashion sites separate but I'm going to merge them, hopefully for the better and this will be the silver lining. Please follow me on my other website www.sarahpoland.com you can sign-up there to follow my journey and receive event invitations. Sarah x
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The new site WWW.SARAHPOLAND.COM is in progress/artistic process and you can sign-up now.
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SARAH POLAND the natural dyed, limited edition, clothing brand officially launches in Autumn 2024.
Hand-crafting natural dyed, small quantities, one look at a time and made in the UK. It is Ethical & Sustainable. Exclusively online & pop-up events.
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'With a strong ethos to be people and planet caring, plus a long family heritage of making luxury clothing, artist and designer Sarah Poland creates her eponymous brand.'
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In both my art and fashion design I use natural botanical colour from plants, I will merge the two websites.